Tuesday, 24 April 2018

Test-004-Glossary

Duration:20 Min.
M.M:50/2mark each.
                 Glossaries :  Advertisement, Print, Film and Broadcasting media.

Q1.  Adaptation is :
a.       Film made from novel.
b.      Novel made from film
c.       None of the above.
d.      Only b.
Q2.Cinema Verties is related to :
a.       Documentary film making.
b.      Commercial Film making approach
c.       Parallel Cinema making approach
d.      Short Film making approach.

Q3.  small teases (with or without audio/video) that come at the end of one newscast segment often previewing what is coming up in the rest of the newscast is -------

a.       Beat
b.      Bumpers
c.       Break
d.      Back timing

Q4.  Kicker - An offbeat or humorous story that typically is used to mark the end of the news segment and the beginning of the sports/weather segment is :
a.       Bumper
b.      Happy talk
c.       Kicker
d.      Teaser

Q5. chronological outline or order of stories or segments to be used in a newscast is called as:

a.       Rundown
b.      Rating
c.       Series
d.      Fillers

Q6. Nat-SOT is:

a.       Ambient sound
b.      Mixed sound
c.       Indoor Sound
d.      Aritifical sound

Q7. A measure of newspaper advertising space, one column wide and 1/14th inch deep is said as:

a.       Advertorial
b.      Agate line
c.       Appeal
d.      Aided Recall

Q8.Bait Advertising is an advertsing in which a product is sold at :

a.       Vey High Price
b.      When demand is high
c.       At very low price
d.      None of the above.

Q9. Caption is :
1. An advertisement's headline;
2.The text accompanying an illustration or photograph.
3.Both 1 & 2
4.only 2.

Q10. In Newspaper Print Above the fold mean:  

a.       Top part of newspaper.
b.      Mid Part of Newspaper.
c.       Lower part of Newspaper.
d.      Edit part of Newspaper.

Q11.In  Newspaper Banner is said as :

a.a streamer  headline
b.headline in the inside pages.
c.Heads given to edit pages.
d.column news.


Q12.Two Elements of Date line:

a.       Name of Reporter and city name
b.      Name of Reporter and Date.
c.       City Name and Date
d.      None of the above.

Q13.In Newspaper Print Folio is :

a.       Line mentioning page number, day, date of publication.
b.      Line mentioning page number only.
c.       Line mentioning page number , and day of publication only.
d.      Line mentioning day of publication and date only.

Q14.In Newspaper Jump is used when :

a.       When a story is complete on a single page.
b.      When part of story is continued from first to insides pages.
c.       Only B
d.      None of the above.

Q15.In Newspaper terminology Sacred Cow  is said as :

a.       An advertorial
b.      A feature story
c.       A favorable treatment to a story
d.      An unbiased treatment to a story.

Q16.Blat is another term for :

a.       Editorial
b.      Magazine
c.       Tabloid
d.      Mid-day newspaper.

Q17.Broadsheet is :
a.       Standard size newspaper.
b.      Tabloid
c.       Magzine
d.      None of the above

Q18.Gatefold is :

a.       Double or triple size , transformed into large advertisement.
b.      Used in magazines mainly.
c.       Both a & c
d.      None of the above.

Q19.Puffery is a term associated with :

a.       Public Relation
b.      Newspaper
c.       Television broadcasting
d.      Advertisement.

Q20.Size of tabloid is :

a.       Half size of standard newspaper.
b.      14’’high, 14’’wide
c.       14’’high, 12’’wide
d.      Both a and c.

Q21.Spinoff meaning :

a.       Horror t.v serial based on real life events.
b.      Season  of the tv serial
c.       A new t.v serial created by taking elements from an earlier serial.
d.      None of the above.

Q22.Speculation spot is used in and as:

a.       Newspaper commercials to test any new Advertisement.
b.      Radio Spot for any commercial.
c.       Broadcast commercial produced for the purpose of demonstration.
d.      None of the above.

Q23.Editing in newspaper mean removal of --------in writing :

a.       Errors.
b.      Language
c.       Fog
d.      Images

Q24.Ballooinig is a cartoon containing :

a.       Pictures.
b.      Text
c.       Graphics
d.      None of the above.

Q25.Gaze Motion is an eye movement in --------shape.

a.       U shape.
b.      V Shape
c.       A-shape
d.      S-shape.





Answer Key : 1(a)_,2(a),3(b),4(c),5(a),6(a),7(b),8(c),9(c),10(a),11(a),12(c),13(a),14(b),15(c)
16(c),17(a),18(a),19(d),20(d), 21(c),22(c),23(c),24(b), 25(d).

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