Duration:20 Min.
M.M:50/2mark each.
Glossaries
: Advertisement, Print, Film and
Broadcasting media.
Q1.
Adaptation is :
a.
Film made from novel.
b.
Novel made from film
c.
None of the above.
d.
Only b.
Q2.Cinema Verties is related to :
a.
Documentary film making.
b.
Commercial Film making approach
c.
Parallel Cinema making approach
d.
Short Film making approach.
Q3. small
teases (with or without audio/video) that come at the end of one newscast
segment often previewing what is coming up in the rest of the newscast is
-------
a. Beat
b. Bumpers
c. Break
d. Back timing
Q4. Kicker -
An offbeat or humorous story that typically is used to mark the end of the news
segment and the beginning of the sports/weather segment is :
a. Bumper
b. Happy talk
c. Kicker
d. Teaser
Q5.
chronological outline or order of stories or segments to be used in a newscast
is called as:
a. Rundown
b. Rating
c. Series
d. Fillers
Q6. Nat-SOT is:
a. Ambient sound
b. Mixed sound
c. Indoor Sound
d. Aritifical
sound
Q7. A measure of newspaper
advertising space, one column wide and 1/14th inch deep is said as:
a.
Advertorial
b.
Agate line
c.
Appeal
d.
Aided Recall
Q8.Bait
Advertising is an advertsing in which a product is sold at :
a. Vey High Price
b. When demand is
high
c. At very low
price
d. None of the
above.
Q9. Caption is :
1. An
advertisement's headline;
2.The text accompanying an
illustration or photograph.
3.Both 1 & 2
4.only 2.
Q10. In
Newspaper Print Above the fold mean:
a.
Top part of
newspaper.
b.
Mid Part of
Newspaper.
c.
Lower part
of Newspaper.
d.
Edit part of
Newspaper.
Q11.In Newspaper Banner is said as :
a.a streamer headline
b.headline in the inside pages.
c.Heads given to edit pages.
d.column news.
Q12.Two Elements of Date line:
a.
Name of
Reporter and city name
b.
Name of
Reporter and Date.
c.
City Name
and Date
d.
None of the
above.
Q13.In Newspaper Print Folio is :
a.
Line mentioning
page number, day, date of publication.
b.
Line mentioning
page number only.
c.
Line mentioning
page number , and day of publication only.
d.
Line mentioning
day of publication and date only.
Q14.In Newspaper Jump is used
when :
a.
When a story
is complete on a single page.
b.
When part of
story is continued from first to insides pages.
c.
Only B
d.
None of the
above.
Q15.In Newspaper terminology
Sacred Cow is said as :
a.
An
advertorial
b.
A feature
story
c.
A favorable
treatment to a story
d.
An unbiased
treatment to a story.
Q16.Blat is another term for :
a.
Editorial
b.
Magazine
c.
Tabloid
d.
Mid-day
newspaper.
Q17.Broadsheet is :
a.
Standard
size newspaper.
b.
Tabloid
c.
Magzine
d.
None of the
above
Q18.Gatefold is :
a.
Double or
triple size , transformed into large advertisement.
b.
Used in
magazines mainly.
c.
Both a &
c
d.
None of the
above.
Q19.Puffery is a term associated
with :
a.
Public
Relation
b.
Newspaper
c.
Television
broadcasting
d.
Advertisement.
Q20.Size of tabloid is :
a.
Half size of
standard newspaper.
b.
14’’high, 14’’wide
c.
14’’high, 12’’wide
d.
Both a and
c.
Q21.Spinoff meaning :
a.
Horror t.v
serial based on real life events.
b.
Season of the tv serial
c.
A new t.v
serial created by taking elements from an earlier serial.
d.
None of the
above.
Q22.Speculation spot is used in
and as:
a.
Newspaper
commercials to test any new Advertisement.
b.
Radio Spot
for any commercial.
c.
Broadcast
commercial produced for the purpose of demonstration.
d.
None of the
above.
Q23.Editing in newspaper mean
removal of --------in writing :
a.
Errors.
b.
Language
c.
Fog
d.
Images
Q24.Ballooinig is a cartoon containing
:
a.
Pictures.
b.
Text
c.
Graphics
d.
None of the
above.
Q25.Gaze Motion is an eye
movement in --------shape.
a.
U shape.
b.
V Shape
c.
A-shape
d.
S-shape.
Answer Key : 1(a)_,2(a),3(b),4(c),5(a),6(a),7(b),8(c),9(c),10(a),11(a),12(c),13(a),14(b),15(c)
16(c),17(a),18(a),19(d),20(d), 21(c),22(c),23(c),24(b), 25(d).
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