M.M:-50.
Time: 25Min.
Advertising,
PR, Propaganda, Press Laws
Q1. Laggards mean:
a.Innovators
b.Early Adopters
c.Resist change
d.Early Majority.
Q2. A Sceptic Buyer
is one who is :
a. Makes impulsive
purchases.
b. Carefully weights the
cost, pros and cons of the product being offered.
c. Has a negative image
about the seller
d. Is keen to return the
product , if it does not work properly.
Q3.Which of the following
is not the part of communication mix:
a.PR
b.Publicity
c.group discussion
d.Sales promotion
Q4.Which of the
following is not a basis for the demographic segment-action of a market?
a. Age.
b. Income
c. User Status
d. Nationality
Q5. Match:
A B
a.Introduction Stage Initial stage
b.Growth Stage Word of mouth
c.Maturity Stage Sales growth
d.Decline stage Detroit in sales.
Codes:
a. A(1),b(2),c(3),d(4)
b. A(2),b(1),c(3),d(4)
c. A(3),b(4),c(1),d(2)
d. A(1),b(2),c(4).d(3)
Q6.Match:
A B
a.Voxwagen UK
b.Reckit Benckiser USA
c.General Motors Germany
d.Nestle Switzerland
Codes:
a. a(3),b(1),c(2),d(4)
b. a(1),b(2),c(3),d(4)
c. a(1),b(3),c(2),d(4)
d. a(4),b(1),c(4),d(2)
Q7.Which form of
advertising is use to introduce a new product?
a.Persuasive ad.
b. Reminder Ad.
c. Inferential Ad.
d.Informative Ad.
Q8.The single sheet
ad. Printed on one-side are known as :
a.Brochures.
b.Fliers
c.leaflets
d.posters
Q9.Corporrate PR
deals with:
a.whole organization
b.goods and services
c.profits and
payments
d.publicity and
propaganda
Q10.Set in correct
chronological way:
a.Gagging act, First
press regulation Act,Defence of India Act,OSA.
b. First Press
Regulation Act, Gagging Act, OSA, Defence of india act.
c.Gagging act, OSA,
Defence of India act, First press regulation act.
d.First press
regulation act, gagging act, Defence of india act, OSA.
Q11.National Film
fare 2018 award to best film was awarded to:
a.MOM
b.Newton
c.Toilet:ek prem
katha
d.Irada.
Q12.The Actors
who were paid tribute during OSCAR Award 2018 are:
a.Vinod khanna and
sridevi
b.Sridevi and Shashi
kapoor
c.Sridevi only
d.Vinod khana only.
Q13.Under coy right
act 1957, includes :
a.Film
b.Sound track
c.Drama
d. All the above.
Q14. The Act which
get implemented during the emergency period in 1962 is popular as:
a.Defence of India act
b.Civil defence act
c.The Press Act
d.The Press and
Registration of book act.
Q 15. Public relation
model filled with full of lies to create client image is said to be as
A Press agentry model
B Public information
model
C.Diffusion of
Innovation
D.Attribution model
Q16.Match---1
E.M Rogers Press Agentry model
P.t Barnum Diffusion of Innovation
Ivy lee public
information model
John marston Race model
Options
2 1
3 4
2 3
1 4
4 2
3 1
4 3
2 1
Q17. Which of the
following is the technique of propaganda?
A Name Calling
B Entropy
C Competition
D Advertising
Q18.Snob Appeal is
linked with-
A Political identity
B Social Status
C Development
communication
D Public relation
Q19. In Wragg
definition of Public, the normative public is –
A Political parties
B.Regulatory bodies.
C.Employees
D.Media organization.
Q 20. In Magic bulllet
theory what is the role of audience is seen
A. Active
B. Passive
C Dominant
D.Attention seeker.
Q21.In Freudism the
Pleasure seeking principle is said as :
a.Id
b.Ego
c.Superego
d.All the above.
Q22.Response
hierarchy model is based on approach of:
a.S-R Conditioning.
b. Freudism
c.Sales
d.Profit
Q23.Correct
chronologicay of Acts :
a.OSA-ITA-CA-RTI
b.ITA-CA-OSA-RTI
c.ITA-OSA-CA-RTI
d.ITA-CA-RTI-OSA
Q24.First
International convention related to copyright held at:
a.Berne
b.London
c.Geneva
d.Rome
Q25.The Press and
Registartion of book act enacted in:
a.1951
b.1952
c.1867
d.1877.
Answer Key :
1-c / 2-b / 3-c / 4-d / 5-a / 6-d / 7-d / 8-b /9-a / 10-b / 11-b /12-b /13-d /14-a /15-a /16-a /17-a /18-b
19-a /20-b /21-a /22-a /23-a / 24-a /25-c
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