Are human constructs and can only be
understood in terms of the uses people put them to.
for example the pics below:
each and every pic represent something, like Toilet sign of Men and Women, Victory sign, Physical handicap sign, all these are human construct, and we are deriving meaning from these signs because we learned the use of these since our birth.
for example the pics below:
each and every pic represent something, like Toilet sign of Men and Women, Victory sign, Physical handicap sign, all these are human construct, and we are deriving meaning from these signs because we learned the use of these since our birth.
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| Image:by-Abhishek Malhotra |
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| Image:by-Abhishek Malhotra |
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| Image:by-Abhishek Malhotra |
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| Image:by-Abhishek Malhotra |
The Study of signs and the way they work is
called Semiotics or Semiology.
In Semiotics models make no distinction between encoder and decoder .
here decoding is seen as active and
creative as encoding unlike in Models of Communication
In
Semiotics, communication is not seen as merely a process going through
stages, but concentrate on structured set of relationships which enable a
message to signify something, that means, communication is seen as generation
of meanings in message whether by encoder or decoder. Thus it focuses on texts
and receiver .
Here receiver is seen as playing more active role and is known
as Reader. The reader helps to create the meaning of the text by bringing
to it his or her experience , attitude and emotion.
Semiotics Studies areas: Culture,
Codes, Signs
Codes: Systems into which signs are organized. It covers the
ways that a variety of codes have developed in order to meet the needs of
society or culture or to exploit the channels of communication.
Culture: Under which both codes and signs are operate.
For example: Western World and Asian world are
two different cultures, and under this they have their own codes (rules) which
are being followed that can be showcased in any behavior ( sign )
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