MM-100
Time: 40
Min.
FLT-2
Q1.Identify
the Correct 4 Ps of marketing mix—
a.Picture,
Present,People,Place.
b.Police,
People,Prize, Price.
c.Product,
Place, Price, Pedine
d.Product,
Place,Price, Promotion.
Q2.Identify
the Correct list of Cadbury Products:--
a.Dairy
Milk, Bournvita, Gems
b.Munch,
gemns, bournvita
c.Bourvita,
5 star, gems
d.none
of the above.
Q3.What
is the USP of a fashion designer apparels?---
a.Elegance
b.Brand
c.Utility
d.Both
a & b
Q4.Which
of the following is an example of demand:----
a.Salt.
b.bread
c.cadillac
d.clothes
to cover.
Q5.Marketing
is carried out in order to------
a.satisfy
the customer
b.satisfy
the client
c,satisfy
the producer
d.satisfy
the seller.
Q6.David
Oglivy is associated with-
a.Sting
b.Advertising.
c.Bureaucracy
d.Nationality.
Q7.Which
of the following is not the part of Distribution channel:
a.wholesaler
b.retailer.
c.shipper.
d.packaging
firm.
Q8.Identify
the one that is not the Propaganda strategy:--
a.Glittering
generality.
b.
Name calling.
c.card
stacking.
d.Added
value.
Q9.
In Public information model of public relations the importance is given to—
a.Impact
b.receptio
n
c.truth
d.fair
deal.
Q10.Corporate
Public relations deals with---
a.the
whole organization
b.goods
and services.
c.Profits
and payments.
d.Publicity
and propaganda.
Q11.The
act which get implemented during the emergency period in 1962 is popular as---
a.Defence
of india act.
b.Civil
defence act.
c.the
press act.
d.Press
and registeration of book act.
Q12.Lord
Wellesley first brought some regulatory measure for press regulations in the
year—
a.1790
b.1799
c.1780
d.1785.
Q
13.India is a country of—
a.Parliamentary
democracy.
b.Bourgeosis
democracy.
c.None
of these.
d.All
of these.
Q
14.Match:---
List A ListB
The
Cinematography act 1957
The
copyright act 1995
Cable
television act 1951
Press(objectionable
)act 1952
Codes:
A B
C D
3 2
1 4
4 1
2 3
1 2
3 4
4 3
2 1
Q
15.Identify the correct sequence:---
a.RTI,Copy
right act,OSA, Contempt of court.
b.Copyright
act,OSA,Contempt of court act, RTI.
c.OSA,Copyright
act,Contempt of court,RTI.
d.Contempt
of court,Copyright act,OSA, RTI.
Q
16.The Chairman and members of the wage board of working journalists are
appointed by—
a.Union
government of india
b.Union
government and management
c.the
state government.
d.State
government and Union government.
Q17.Match----
ListA List B
Authoritarian
school Suppression
of pluralistic group.
Libertarian
theory Government
control
Chicaggo
school Free
press
Totalitarian
media theory Unregulated
mass media serve dominate
local groups.
Codes
A B
C D
2 3
1 4
3 4
1 2
2 3
4 1
2
4 3 1
Q
18.Match---
List A List B
Limited
effect paradigm Hypodermic
needle theory
Powerful
effect paradigm Elisabeth
Noelle neuman
Cumulative
effect paradigm two step
flow model
Third
person effect theory Spiral
of silence theory
Codes
A B
C D
3 2
1 4
3 1
4 2
1 4
3 2
3 1
2 4
Q
19.Identify the correct chronological sequence of communication technology:----
a.Sign,
symbol,printing press, radio, t.v
b.Symbol,
sign, printing press, radio, t.v
c.Symbol,
Printing press, Sign, radio, t.v
d.Sign,
Printing press, symbol, radio, tv.
Q 20.
Assertion (A): The community radio stations are not yielding the kind of
results that the protagonists had expected.
Reason (R): No
feasibility study was done before establishing the community radio stations.
(A) Both (A) and (R)
are true.
(B) Both (A) and (R)
are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but
(R) is false.
(D) (A) is false, but
(R) is true.
Q 21.Assertion (A):
The television in India does not cater to the needs of the common people.
Reason (R): All the
television channels are owned by the rich and powerful persons.
(A) Both (A) and (R)
are true.
(B) Both (A) and (R)
are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but
(R) is false.
(D) (A) is false, but
(R) is true.
Q 22.. Assertion (A):
Communication Research is only confined to the elements of transmission model.
Reason (R): No fund
is available to explore the new areas of communication.
(A) Both (A) and (R)
are true.
(B) Both (A) and (R)
are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but
(R) is false.
(D) (A) is false, but
(R) is true.
Q 23. Assertion (A):
Every year a large number of new brands fail and thus die.
Reason (R): Brands
survive only when they have functional value.
(A) Both (A) and (R)
are true.
(B) Both (A) and (R)
are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but
(R) is false.
(D) (A) is false, but
(R) is true.
Q 24. Assertion (A):
With exposure to global media, the organic model of development is lost sight
of.
Reason (R): Western
values and consumerism have taken over the mindset of common people exposed to
Western culture through media.
(A) Both (A) and (R)
are true.
(B) Both (A) and (R)
are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but
(R) is false.
(D) (A) is false, but
(R) is true.
Q 25. Assertion (A):
Self-regulation by media in India is a Myth.
Reason (R): Media
tabloidization is a reality in India and there is no statutory code of ethics
to control them.
(A) Both (A) and (R)
are true.
(B) Both (A) and (R)
are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but
(R) is false.
(D) (A) is false, but
(R) is true.
Q 26. Assertion (A):
Small and Medium newspapers in India will have bleak future with the
corporatisation of mass media.
Reason (R): The Union
Government has not declared media business as an industry and it is responsible
for their bleak future.
(A) Both (A) and (R)
are true.
(B) Both (A) and (R)
are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but
(R) is false.
(D) (A) is false, but
(R) is true
27. Assertion (A):
The print media in India are registering increase in circulation unlike the
developed countries.
Reason (R): Increased
literacy and expanding market have contributed for consolidation of print
media.
(A) Both (A) and (R)
are true.
(B) Both (A) and (R)
are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but
(R) is false.
(D) (A) is false, but
(R) is true.
Q 28. Assertion (A): The social media have become a global craze in recent
times.
Reason (R): Social media cut across the barriers of age, sex, culture
and status.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of
(A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true
Q 29. Assertion (A): Corporate ownership of media is beneficial for
audiences in the rural hinterland.
Reason (R): Market-driven media will not bother much about their social
responsibility as they concentrate more on returns than anything else.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of
(A).
(D) (A) is false, but (R) is true.
Q 30. Assertion (A): Educational broadcasting
in India demands complete overhauling in terms of contents and presentation to
reach larger audience.
Reason (R): The private sector participation in educational broadcasting
has necessitated the need for life-long learning.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of
(A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true
Q 31. Assertion (A): It is difficult to use folk media for the
development of scientific temperament among masses in rural India.
Reason (R): Folk media depend upon religious discourses to reach out to
the masses with moralistic overtones.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of
(A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Q 32. Assertion (A): New media has a negative impact on the
writing skills of the new generation.
Reason (R): New media has altered the art of writing.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation
for (A).
(C) (A) is true, (R) is false.
(D) (A) is false, but (R) is true
Q 33.. Assertion (A): The Public Relations exercises seldom save a
company in crises.
Reason (R): Public Relations exercises are dubious in nature.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of
(A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Q 34. Assertion (A): Radio is making a comeback as people listen
to radio more these days.
Reason (R): Only those who drive cars listen to radio.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of
(A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Q 35.. Assertion (A): The editors have lost out to the commercial
influence within the newspapers.
Reason (R): Existence of “news whole” is the reason for that.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of
(A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Q 36.. Assertion (A): There is a decline in the popularity of the old
media as new media penetrates the society.
Reason (R): Because the ownership of new media is not centered on one
person or one organization.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of
(A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true
Q 37.Sociologist Paul Lazaerfeld
and his colleagues Pioneered the study of what—
a.The audience.
b.Opinion leaders.
c.Media global reach.
d.Media violence.
Q 38.Information flow theory asses the effectiveness of media in
transmitting information to mass audiences and its effects, as it is based on—
a.Message dominated.
b.Source dominated.
c.Channel communicated.
d.Feedback.
Q 39. Assertion (A): Historical research in mass communication is
more than chronological.
Reason (R): It is more events oriented including social, political and
economic developments to provide a holistic interpretation than a statement of
dates and facts.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of
(A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Q 40. Assertion (A): Sting journalism has infused fear among the corrupt
power wielders.
Reason (R): Sting journalism often invades the privacy of the
individuals.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of
(A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Q 41. Proxemic is a nonverbal cue related to—
a.Touch.
b.Space.
c.Para Language.
d.Body language.
Q 42.Match--
List A List
B
Grapevine communication Touch
Haptics Time
Chronemics informal
Emblems kinesics
Codes:
A B C
D
3 1 2
4
3 2 1
4
2 1 3
4
2 4 3
1
Q 43. Oculesics is a type of:---
a.Verbal communication.
b.Grapevine communication.
c.transpersonal communication
d.Nonverbal communication.
Q 44.Match:
List A List B
Tamasha West
bengal
Putul Naach Maharashtra
Khayal Odisha
Kathi kundehi Rajasthan
Codes:
A B C
D
2 1 4
3
2 4 1
3
3 2 4 1
1 2 3 4
Q 45.Nautanki, Tamasha, Khayal are various types of :---
a.Puppets.
b.street theatre
c.Drama
d.Modern media.
Questions 46-50
based on comprehensive passage.
Psychoanalytic
theory tells us that the human psyche is divided into three spheres:
consciousness, precociousness, and the unconsciousness. Although Freud might
not have discovered the unconsciousness, it is fair to say that he was aware of
its significance and used it in his work to an unprecedented degree. He offers
a classic description of the unconsciousness in his essay, ‘One of the
difficulties of Psychoanalysis.’
It was then, and still is, difficult for many people to recognize
that there can be contents of their minds of which they are unaware. The three
levels of the psyche (Freud’s topographic hypothesis) can be
represented by an iceberg. The top of the iceberg, which we all see, is
consciousness. The part of the iceberg five or six feets below the waterline,
which we can dimly make out, is the preconscious. And the part of the iceberg,
below the line, which cannot be seen, is the unconscious. It makes up most of
the iceberg and, it is important to recognize, the human psyche.
According to Freud, all of our experiences are stored in the
unconscious and have an effect on our minds and behaviour. Psychoanalytic
criticism suggests that works of art resonate with this unconscious material in
our minds. It is likely, psychoanalytic critics suggest, that works of art send
messages, in hidden and rather mysterious ways, from the unconscious of
creative artists to the unconscious of people who are the audience for their
works.
If the people found the idea of an unconscious difficult, they
found Freud’s notion of the Oedipus complex outrageous. And it still is a very
controversial matter as scholars in many fields argue about whether it exists
or was just a fantastic notion of Freud’s. He believed that we all experience,
when we are young children (around the age of 3), oedipal strivings. That is,
we all desire to have the undivided attention and love of our parent of the
opposite sex. Freud called this phenomenon the Oedipus complex because it
resembled in important ways the myth of Oedipus, the Greek hero who unwittingly
killed his father and married his mother.
Although this theory is very controversial, it is interesting to
notice how useful it is in dealing with works of art. The Oedipus complex has
been used by critics to interpret everything from King Kong to the James Bond
stories and films.
Q 46.. Which sphere
of human psyche Sigmund Freud was presumed to have not discovered?
(A) Unconscious
(B) Pre-consciousness
(C) Consciousness
(D) Post
consciousness
Q 47.. In the
example explaining the three spheres of human psyche, which part was identified
with pre-conscious?
(B) The topic of
iceberg
(C) The portion of
iceberg submerged below waterline
(D) The part of
iceberg we cannot see
Q 48.. How do the
works of art send message to the audience?
(A) Through colours
(B) Through human
figures
(C) Through
unconscious message inscribed in works of art to the unconscious of audience
(D) Through the
writings of the critics
Q 49..
What did Sigmund Freud believed about Oedipus complex?
(A) Only female child
experience Oedipus complex
(B) The strong
influence of Greek God Oedipus
(C) Young children of
about 3 years of age want undivided attention of parent of opposite sex
(D) The
unconsciousness in genes of brain
Q 50. How did the
critics use Oedipus complex in the past?
(A) Works of art
(B) Commentaries on
Freud’s works
(C) In interpreting
King Kong, James Bond stories and films
(D) Explaining
fantasies in films
Answer : 1(d),2(a),3(b),4(d),5(a),6(a),7(c),8(c),9(c),10(b)
11(b),12(b),13(a),14(c),15(b),16(b),17(c),18(a),19(b),20(d)
21(a),22(c),23(a),24(a),,25(d),26(b),27(a),28(a),29(d),30(c)
31(a),32(b),33(c),34(c),35(a),36(b),37(b),38(b),39(a),40(a)
41(b),42(a),43(d),44(a),45(c),46(a),47(c),48(c),49(c),50(c).
